Post by account_disabled on Mar 7, 2024 13:20:35 GMT 8
Making your retail business profitable is one of your main objectives but, to achieve this, today you have to use digital marketing techniques , search engine positioning, local SEO, online advertising, social networks, etc. Every day users perform more than 5.5 billion searches on Google alone. This gives us an idea of how many consumers do research on the Internet before purchasing a product, looking for options, reviews, stores, etc. If your business is not yet optimized to respond to these searches, it's time to continue reading. Consumers around the world turn to Google to find answers, and many of those queries are retail-related. So if your business doesn't appear in search results for relevant queries, you're losing traffic both online and in-store. Contrary to what some may think, search engine optimization is not just for online businesses. If your online presence is limited and you primarily do business through a physical establishment, you can also take advantage of Google to put your store on the map and drive traffic to your location.
In general, more online traffic means more foot traffic. Therefore, if your business, whether physical or digital, is not positioned on Google and other search engines, you are losing potential customers. Could you tell me... The Paraguay Mobile Number List Internet is huge and it is impossible for me to compete with the big guys. True, but look at it this way, how many retailers are targeting local keywords instead of generic ones? Let me explain, there are many fewer businesses targeting words like, for example, wedding dresses Oviedo Asturias, than wedding dresses. This means greater opportunities to rank higher in Google results. With wedding dresses you compete with large specialized online stores, national and international chains, blogs, magazines and many others within the industry. However, if you also use local keywords you reduce competition. Okay, let's say your business is physical and you don't have an online store, but what is your customer's journey? Let's see it with an example.
Antonio wants to buy a new bed and searches on Google for furniture stores , Google Maps shows him, in the first results, a live map with furniture stores near his location. Clicking on each tab reveals more information, the website, opening hours, customer reviews, additional services, etc. Antonio chooses the store that is most interesting to him and searches for it on Facebook, where he can see reviews from other users, who could be his friends, which gives him a more authentic impression of the store. The store's Facebook page helps you make a decision, it is currently open and has an interesting offer. You get in your car and click on the Google Maps navigation instructions to get there as soon as possible. Once there, the treatment and advice is fantastic, you can see the bed and even try it on and decide between different models and colors, so you make the purchase and register to access a discount on the mattress. A week later, the establishment is interested in his experience and Antonio leaves a review with a photo of his new bed.
In general, more online traffic means more foot traffic. Therefore, if your business, whether physical or digital, is not positioned on Google and other search engines, you are losing potential customers. Could you tell me... The Paraguay Mobile Number List Internet is huge and it is impossible for me to compete with the big guys. True, but look at it this way, how many retailers are targeting local keywords instead of generic ones? Let me explain, there are many fewer businesses targeting words like, for example, wedding dresses Oviedo Asturias, than wedding dresses. This means greater opportunities to rank higher in Google results. With wedding dresses you compete with large specialized online stores, national and international chains, blogs, magazines and many others within the industry. However, if you also use local keywords you reduce competition. Okay, let's say your business is physical and you don't have an online store, but what is your customer's journey? Let's see it with an example.
Antonio wants to buy a new bed and searches on Google for furniture stores , Google Maps shows him, in the first results, a live map with furniture stores near his location. Clicking on each tab reveals more information, the website, opening hours, customer reviews, additional services, etc. Antonio chooses the store that is most interesting to him and searches for it on Facebook, where he can see reviews from other users, who could be his friends, which gives him a more authentic impression of the store. The store's Facebook page helps you make a decision, it is currently open and has an interesting offer. You get in your car and click on the Google Maps navigation instructions to get there as soon as possible. Once there, the treatment and advice is fantastic, you can see the bed and even try it on and decide between different models and colors, so you make the purchase and register to access a discount on the mattress. A week later, the establishment is interested in his experience and Antonio leaves a review with a photo of his new bed.